Cognitive computing, a term aiming to support human decision-making, is evolving into cognitive analytics, leveraging AI to analyze massive data for better business outcomes. Cognitive analytics is seen as the future of data science.

The article discusses the debate around AI and its impact on business. While some fear AI, others believe it can improve decision-making and generate profit. Machine learning, a type of AI, is already used in various applications, such as product recommendations. AI requires big data to function, and companies must leverage AI to make sense of the data they collect. However, alongside the benefits, there are concerns about the cultural impact of AI and the potential spread of misinformation.

The article discusses the importance of innovation in the Digital Age. While established companies struggle to innovate, new technologies like AI can help. AI can speed up discovery and help companies develop new products and services. But innovation requires more than just technology; corporate culture also plays a big role.