Phygital shopping blends digital and physical retail through AI and AR for personalized experiences. Future includes AI agents managing purchases, instant buying, and immersive stores combining technology with human service.

AI-powered account-based marketing enables B2B companies to target high-value accounts with personalized content and predictive analytics. Despite measurement challenges, 87% of marketers expect increased ABM budgets due to AI's advantages.

Enterra Solutions partners with Montfort Communications to launch a reputation management platform using Autonomous Decision Science technology, building on their 380ai acquisition and expanding marketing capabilities through AI-driven predictive intelligence.

AI is powering 80% of ransomware attacks, making them more sophisticated and threatening small businesses with closure. Defense requires multi-layered AI security including automated hygiene, autonomous systems, and augmented oversight.