By Stephen DeAngelis
I'm thrilled to announce that Enterra Solutions has formed a strategic partnership with Montfort Communications, one of the world's premier reputation management firms.
Together, we're launching Enterra-Montfort, a revolutionary platform that applies our advanced Autonomous Decision Science™ technology to transform how organizations manage their most valuable intangible asset: reputation.
This partnership represents a significant milestone in our journey, and it comes at a time of remarkable momentum for Enterra.
Building on Success
Earlier this year, we welcomed 380ai into the Enterra family, strengthening our capabilities in AI-driven marketing services. That acquisition brought in a senior team of marketers, which is now the Enterra Quantum Marketing Unit. This laid the groundwork for our partnership with Montfort, which has significantly enhanced Enterra's business in the marketing category.
Our traction in the marketing vertical is in parallel with the acceleration of revenue optimization for our clients in the consumer goods and retail sectors. I'm incredibly proud of how this has come together and the results we're delivering.
And the market is taking notice of these results. For instance, we recently received 9 Best in Class distinctions from the Promotion Optimization Institute indicating continued market leadership.
And now, with the Montfort partnership, we're taking another major step forward.
Why Reputation Management? Why Now?
For over two decades, since founding Enterra in the aftermath of 9/11, I've been passionate about helping organizations navigate complexity with confidence. We've built our business on a simple but powerful premise: that the most sophisticated mathematics, coupled with cutting-edge AI, can decode the intricate patterns of our interconnected world and prescribe optimal decisions with unprecedented accuracy.
Today's business environment is more complex than ever. Social media, 24/7 news cycles, stakeholder activism, and geopolitical uncertainty have made reputation management absolutely critical. Yet most organizations still approach it reactively, relying on intuition rather than predictive intelligence.
That's why our partnership with Montfort is a game-changer. Montfort brings 35 years of excellence in strategic communications and a deep understanding of the art of reputation management. When you combine their expertise with Enterra's Autonomous Decision Science technology, you get the Enterra-Montfort Platform which turns reputation management into a predictive, performance-driving capability.
Our AI agents continuously monitor environments and identify emerging risks and opportunities before they materialize. We can decode the increasingly complex, multi-layered, and high-dimensional interactions between companies, their brands, their corporate performance, and their various stakeholders.
Through our partnership with Montfort, we can do this in a way that turns reputation management into a data science-driven engine of competitive advantage and measurable business performance.
A Different Approach
Today, most ambitious organizations are grappling with how best to take advantage of the huge opportunity presented by the advent of AI.
For most leaders assessing their options to initiate an AI transformation process, the decision feels somewhat binary: either buy and integrate an existing, generic solution, or start from scratch and build something new and custom from the ground-up.
By partnering with Enterra to co-innovate best-in-class applications that Enterra will develop on top of our ADS Platform, Montfort has chosen (wisely, in our opinion!) a third path.
Enterra’s Platform-as-a-Service (“PaaS”) offering gives industry-leading organizations the best of both worlds: the ability to shortcut time-to-value by leveraging our underlying ADS technology and Enterra tradecraft to enable solutions that address the specific use cases, workflows and opportunities of the company.
With many executives waking-up to this potential path to rapidly AI-enable their organizations, we’re seeing huge interest in our PaaS offering, and meaningful traction across a diverse range of industries.
The Momentum Continues
From the 380ai acquisition, to new client contracts, to cutting-edge Intelligent UX/UI innovation, to the POI awards, and now the Montfort partnership, 2025 has been a year of extraordinary growth and validation for Enterra. But what truly energizes me isn't the accolades or the expansion – it's the impact we're having on our clients' businesses.
Every day, organizations trust us to help them navigate uncertainty, optimize complex decisions, and build resilience in an unpredictable world. With the addition of reputation management to our portfolio, we're now able to help our clients protect and enhance what may be their single most important competitive advantage in the modern economy.
With reputation management now in our portfolio, we can help clients protect and enhance their single most important competitive advantage in the modern economy. This expands our relevance and deepens our relationships with the organizations that trust us most.
The Montfort deal is the first of several planned partnerships we’ve been working on in the marketing space.
We will soon share news of other deals that will expand our reach beyond strategic communications and reputation management, and into other critical drivers of value in the marketing funnel. Watch this space!
Looking Ahead
As I reflect on where we've been and where we're headed, I'm more convinced than ever that we're at an inflection point. The convergence of advanced AI, cognitive computing, and domain expertise is unlocking possibilities that seemed like science fiction just a few years ago.
Our partnership with Montfort exemplifies this convergence. Together, we're not just responding to market needs – we're redefining what's possible in strategic communications and reputation management. We're showing that reputation can be measured, predicted, and optimized with the same rigor that we apply to supply chains, pricing strategies, and resource allocation.
The momentum we're experiencing isn't just about growth for growth's sake. It's about building a future where organizations can make better decisions, respond to complexity with confidence, and thrive in an increasingly uncertain world.
I'm grateful to our incredible team at Enterra, our new partners at Montfort, and most importantly, to our clients who continue to trust us with their most critical challenges.
The best is yet to come.
—
Steve
